Every question. Every feature.
Every question type, live and shown with the same engine your customers see, plus the features that shape the survey.
What the engine does
The capabilities behind every survey. Items marked “Soon” are on the roadmap.
Branching & logic
Jumps send responders to different questions based on their answers. A question with logic gates the survey until it's answered.
Stop questions
Mark a question as the end: nothing after it is shown. Jump to it to end the survey only for the answers that should.
Answer rules
Bound how many options can be chosen, require a ranking to be complete or points to add up. Checked on screen and again when the survey is sent.
Progressive disclosure
“Desktop collapsed” shows a few questions first and reveals the rest once they're answered.
Multi-language
Author content per locale; the survey auto-detects the responder's language (with an in-survey switcher) and falls back gracefully.
Merge variables
Personalise any copy with %{application.title} and other variables, resolved at render time.
Brand theming
Your primary colour, logo, background and thank-you content.
Required questions
Mark questions required; submission is blocked until every displayed required question is answered.
Grid / matrix
Rate many items on one shared scale in a compact matrix. The whole group counts as one step.
Content blocks
Drop rich HTML between questions for intros, context or media.
Question sampling
Show a random subset per responder. Fixed questions always appear, optional ones are chosen by probability.
Thank-you & campaigns
Custom thank-you pages, plus post-submit campaigns: refer-a-friend, call-back requests, Google reviews and on-screen incentives.
Quotas & limits
Cap responses per day, week or month and set validity windows.
Analytics & persistence
Live collection saves responses and reports on them; the preview is answer-only by design.
One engine, every kind of question
Try each type below. Next to it are its purpose, its settings and the answer it produces.
How satisfied are you with your purchase?
Satisfaction on a numeric scale
Rating (CSAT)
A horizontal scale of numbered cells, coloured on a gradient. The go-to for CSAT and “rate this out of N” questions.
Why it matters: Measures satisfaction with a touchpoint on a consistent scale you can trend over time and benchmark across the journey.
Answer: A single number within the scale.
- Custom scalestart;end;step: 1-5, 1-10, 0-10…
- Endpoint labelsLow/high captions under the ends
- Blue / colour themeBrand blue or CSAT red→green
- Star, slider or two-sidedOther looks of the same scale, below
How would you rate the product?
A rating, as stars
Star rating
The same rating question drawn as stars. Every star up to the choice fills. For scales of up to ten points.
Why it matters: Familiar from reviews and app stores. Good for quick product and service ratings.
Answer: A single number, exactly as a numbered rating stores it.
- Same answerReports treat it as any rating
- Up to 10 pointsLonger scales keep numbered cells
How much effort did it take to get help?
A rating you drag
Slider
A rating drawn as a slider between the two ends of the scale. It shows it hasn't been answered until it is moved, and never skips ahead mid-drag.
Why it matters: Suits finer scales and effort or likelihood questions, where a continuum reads more naturally than separate cells.
Answer: A single number within the scale.
- Any scalestart;end;step, as a rating
- Marked unansweredUntil the responder moves it
How does our pricing feel?
Between two opposites
Semantic differential
A rating with its two labels either side of the scale: cheap ↔ expensive, slow ↔ fast. Several in a row compare a brand on a set of opposites.
Why it matters: Captures perception on dimensions that have two ends rather than a “good” one. The classic brand-image question.
Answer: A single number within the scale.
- Two-sided labelsLeft and right of the scale
- One pair per questionStack several for a profile
How likely are you to recommend us to a friend?
0-10 loyalty, banded
Net Promoter Score
The classic 0 to 10 recommendation scale, banded into detractors (0-6), passives (7-8) and promoters (9-10).
Why it matters: The standard loyalty metric. It measures word of mouth and splits responders into groups for follow-up.
Answer: A single number from 0 to 10.
- Fixed bandingRed / amber / green by NPS group
- Endpoint labelse.g. “Not at all” → “Definitely”
- Follow-up by bandBranch detractors vs promoters (jumps)
How was your experience today?
Five faces, one tap
Emoji sentiment
Five fixed sentiment faces from “Awful” to “Loving it”, drawn as crisp inline SVG.
Why it matters: The quickest way to capture how someone feels. Works well on mobile and right after an interaction.
Answer: A sentiment index (1-5).
- Fixed 5-point sentimentAwful → Loving it
- Localised labelsFace captions per language
What did you like most?
Pick one
Single selection
A list of options where exactly one can be chosen (radio buttons).
Why it matters: Clear segments and reasons (“what was the main reason?”) with answers you can count.
Answer: The selected option, with what was typed for “Other”.
- Any number of optionsEach localisable
- “Other” write-inPick “Other” and type
- List or dropdownThe same question, two looks
- Randomise orderPer responder, to reduce position bias
Which store did you visit?
Pick one, from a list
Dropdown
A single selection that opens a list: the survey's own, in its colours, the same on every device. Works by tap, click or keyboard, typing included.
Why it matters: Keeps a long list of options, such as countries, stores or models, from taking over the page.
Answer: The selected option.
- Keyboard & type-aheadArrows, first letters, Enter
- “Other” still worksOpens its text box
Which topics mattered most?
Choose up to 2
Pick many
Multiple selection
A list of options where any number can be selected (checkboxes).
Why it matters: For when several answers apply, such as features used, topics covered or more than one reason.
Answer: The set of selected options.
- Any number of optionsEach localisable
- Min / max choicesHere, up to two. Try a third.
What could we do better?
In their words
Open text
A free-text box for qualitative feedback.
Why it matters: Tells you why people gave their scores. Feeds verbatim analysis, tagging and theme detection.
Answer: Free text.
- Multi-line or one lineA comment area, or a short answer like a name
- Auto-tagging (ATD)Classify comments on ingest
- Sentiment analysisPositive, neutral or negative, per comment
“The checkout was effortless.”
Agreement, diverging
Opinion (Likert)
A diverging −3…+3 agreement scale (5- or 7-point) with sentiment-coloured circles.
Why it matters: Measures how much someone agrees with a statement, such as about effort or your brand.
Answer: A signed number around the centre.
- 5- or 7-pointSeven shown here
- Endpoint labelsAgree ↔ Disagree
Did someone follow up after your visit?
A quick binary
Yes / No
A simple two-option boolean.
Why it matters: Quick yes or no questions (“did an agent contact you?”) that keep surveys short and drive branching.
Answer: True or false.
- BinaryYes / No
- Great jump sourceBranch on the answer
When did you visit us?
When it happened
Date / time
A date, a time, or both, picked from the survey's own calendar and clock, in the responder's language.
Why it matters: Records when things happened, such as the visit, the delivery or the call, without free-text dates to clean up.
Answer: The date or time, stored as text and as a number you can sort and filter.
- Date, time or bothSet per question
- Localised calendarMonth names and week start
What matters most when you choose a car?
Pick your top 3, in order
In order of preference
Ranking
Responders put the options in order, picking one after another, then moving or removing them. Can rank just a top few.
Why it matters: Forces trade-offs a rating can't: when everything is “important”, the order says what matters most.
Answer: The options in rank order.
- Rank all or a top NHere, the top three
- Touch & keyboardButtons, no dragging needed
What made you choose us?
Share 10 between the options
0 of 10
Share a total
Constant sum
Responders share a fixed total (100 points by default) between the options, with a running total as they go.
Why it matters: Shows how much more one factor matters than another.
Answer: An amount for each option; the survey can't be sent until they add up.
- Any total100 by default; 10 here
- Running totalTakes the accent colour when it adds up
Settings every question shares
Beyond its type, each question carries the same set of controls.
Title & description
Rich text with merge variables, localised per language.
Required
Enforce an answer before the survey can be submitted.
Per-language content
Every label can be translated, including titles, options and endpoints.
Display order
Questions and groups always render in their configured order.
Fixed vs optional
Fixed questions always show; optional ones enter the sampling pool.
Probability
Weight how often an optional question is picked (auto-distributes).
Conditional logic
Attach jumps that branch on the answer.
Ends the survey
Make any question the last one shown.
IconSoon
An optional icon shown with the question.